How to recruit the best people (even if they aren’t looking)

Some of the best hires aren’t scrolling job boards or polishing their resume. They might not even be thinking about a career move. But that doesn’t mean they’re not open to the right opportunity. According to LinkedIn, 87% of both active and passive candidates are open to hearing about new roles if the timing and offer feel right.

So, how do you recruit the best people who aren’t even looking? Here are seven creative ideas to attract passive talent, blending digital tools with standout physical touches to showcase your brand at its best.

1. Make your brand unmissable

To connect with passive candidates, your brand needs to shine both online and in person. Start by positioning yourself as a thought leader on platforms like LinkedIn by sharing industry insights, company news, employee achievements, and engaging videos that bring your brand’s personality to life.

In person, it’s all about being present where it matters. Sponsor panels, host workshops, or attend networking events where your audience is. Take it a step further by giving away branded bundles at events—think sleek Notebooks, Pens, and Stickers—so attendees leave with a tangible reminder of your brand.

2. Show them the bigger picture

One of the biggest hurdles in attracting passive candidates is navigating salary expectations. But encouraging someone to join your team isn’t always about money. For many, it’s the bigger picture that matters, like the people they’ll work with, the culture they’ll step into, and the opportunities the role will offer.

Custom Brochures are a brilliant way to showcase all this. Share real employee stories,  team photos, and initiatives you’re proud of. You’ll also want to highlight career growth, professional development programs, or unique company perks like wellbeing initiatives or flexible working. Give candidates a glimpse of what it’s like to be part of your team.

3. Use your team as ambassadors 

Your current employees are your best advocates, so encourage your team to talk about their experiences online and leverage their networks. A referral program with attractive incentives can help motivate them to bring top talent your way. 

Equip your team with stylish Business Cards featuring their details and a QR code linking to your careers page. These thoughtfully designed cards ensure your employees are always prepared to connect with potential talent.

4. Look in all the right places

Find the right people for your team through online tools, in-person interactions, and referrals. To expand your reach, use advanced search tools and platforms like LinkedIn to pinpoint professionals. Look for candidates who are actively contributing to industry discussions or showcasing their expertise. Beyond digital, attend networking events or host your own workshops to meet potential talent in person.

5. Personalize your outreach

Once you’ve identified a potential fit, stand out from impersonal LinkedIn pitches with a handwritten note on a premium Notecard. Explain what it was about their skills or experience that caught your eye. This thoughtful detail shows you’ve taken the time to understand their strengths and what makes them a great fit for your team.

Include a custom Postcard with your note featuring a QR code that links to a scheduling page. This makes it simple and convenient for them to connect with a hiring manager. 

6. Make space for organic connections

The best conversations happen when people feel comfortable, so give passive candidates a chance to connect with your brand in a relaxed, no-pressure environment. Host casual networking events, sponsor industry talks, or organize workshops.

Leave them with something meaningful to remember you by, like high-quality Branded Merch or a beautifully designed Postcard featuring a link to engaging content. Adding a friendly “Let’s stay in touch!” note makes the gesture feel genuine, creating a positive impression that could pave the way for your next hire.

7. Keep the conversation open-ended 

Reaching out to passive candidates isn’t a one-and-done effort, and you’ll need to nurture a relationship over time. After your initial touchpoint, follow up with a Thank-You Note, showing you appreciate their time. 

If they’re not ready to explore opportunities, leave the door open with a gracious “Let’s stay in touch.” Knowing when to step back shows respect and keeps the connection positive.

And remember, even if it doesn’t work out, the right person for your team is still out there—it’s just a matter of time.

Bring them onboard with MOO

You’ve found the right person—now it’s time to make sure your print and branded merch are ready to impress. From standout Business Cards to thoughtful Welcome Kits, we’ve got you covered. 

With MOO Business Services, you’ll have everything you need to support every new hire. To get started, fill out this simple form, and one of our team members will be in touch shortly.