Femme Lead x MOO: merchandise with meaning

Femme Lead is a community with a mission. Since 2020, they’ve been helping women take charge of their careers and break barriers in leadership. Femme Lead creates spaces where women can connect, grow, and thrive through events, podcasts, and online resources. They champion values of inclusivity, authenticity, and empowerment.

When they hosted their Career Breakthrough conference in Copenhagen, Femme Lead wanted every detail to reflect what they stand for, from their inspiring speakers to their thoughtfully curated goodie bags. 

To bring their vision to life, Femme Lead partnered with MOO, creating Bespoke Branded Merchandise and print products that added lasting value to the attendee experience. 

We spoke to founder Alexandra Ciobotaru about partnering with brands that are aligned with your values and how thoughtful gifting can enrich an event. 

Goodie bags that mean more 

Goodie bags are a staple at many events, but for Femme Lead, they had to be meaningful. They wanted to gift items attendees could use and appreciate long after the event ended.

“Branded materials at our events are designed to be functional and memorable,” Alexandra says. Together with MOO, Femme Lead curated a selection of high-quality items:

• Notebooks and Notepads: Designed with Femme Lead’s bold orange branding, these were practical yet stylish tools for capturing ideas during talks. “The MOO Notebooks are my favorite product,” says Alexandra. “They’re not only beautifully crafted but also incredibly functional. The quality of the paper and the thoughtful design make them a joy to use, and they’ve been a big hit with our attendees.”
  
• Water Bottles: A sustainable keepsake aligned with Femme Lead’s eco-conscious ethos.

• Flyers: Set the day’s agenda (in style)
  
• Name Tags: Femme Lead used custom Business Cards as a way to spark conversations and connections. “They also contributed to an inclusive, professional atmosphere,” she adds. 

Aligning merch and mission

For Femme Lead, gifting quality items is an extension of their values. “High-quality print materials show our commitment to excellence,” explains Alexandra. “MOO’s products delivered both functionality and style, perfectly aligned with our mission to provide high-quality, impactful experiences.”

“Attendees loved the quality and design of the MOO products.”

“Attendees loved the quality and design of the MOO products,” she adds. “Many mentioned that the branded items felt like premium, thoughtful additions to the event, enhancing their overall experience.”

Collaborations that click

Finding a creative partner who shares your brand values and can bring your vision to life is integral to an event’s success. 

“MOO has been a fantastic partner from start to finish,” says Alexandra. “They’ve supported us across every aspect of product selection, design, customer service, and delivery. They went above and beyond to help us create materials that truly resonated with our brand. Their attention to detail, flexibility, and support ensured that every product—from the name tags to the notebooks—matched our vision for the event. Working with MOO has been an absolute pleasure.”

Creativity meets expert advice 

A key part of Femme Lead’s collaboration with MOO was working with Ellie, a designer from MOO’s Design Services team. Ellie brought Femme Lead’s bold branding to life with thoughtful design solutions while also advising on the best products to suit their event.

“It was really great to design for an event dedicated to empowering women.”

“For the name tags, I chose Luxe paper stock in Tiger Orange to add a subtle nod to their striking orange brand color,” Ellie explains. “The uncoated finish was ideal since attendees were handwriting their own name tags.”

Her favorite piece was the burnt orange Hardcover Notebook. “Seeing it in person exceeded my expectations,” she shares. “The blind-deboss effect feels amazing and really elevates the shapes in the design.”

“It was really great to design for an event dedicated to empowering women,” Ellie adds. 

Make your merch meaningful  

Whether you’re organizing an event, a conference, or a team workshop, we have all the high-quality products and print you need. Explore our Branded Merchandise and discover MOO Business Plans.