How to leverage holiday marketing all year round

Holiday marketing isn’t just for the end of the year. For The Group Real Estate, a leading real estate company based in the U.S., it’s a continuous strategy that keeps their brokers connected with clients all year round. Over the past four decades, The Group has been helping clients achieve the life and property of their dreams. A key part of their success lies in building lasting connections through innovative marketing.

The Group’s senior graphic designer Patrick Caldwell emphasizes the importance of quality print materials in maintaining relationships and enhancing the company’s brand image. “Printed cards are vital to our brokers as they provide a nice connecting piece between them and their clients,” Patrick says.

We caught up with Patrick to find out how The Group works with MOO to leverage holiday marketing and nurture relationships throughout the year.

A year-round strategy

Influenced by recommendations from other prominent real estate companies, The Group decided to invest in holiday prints. The bespoke designs and high-quality print offered by MOO ensure these cards stand out and leave a lasting impression. Patrick explains, “Our brokers send out several cards a year, including home anniversary cards, birthday cards, and Holiday Cards. These provide a vital connection and help to maintain good relationships with their client base.”

Personalized print

One of the key features The Group uses is MOO’s Printfinity, which lets them create unique designs on each card in a single order. This enables them to make personalized marketing materials for different holidays and occasions, ensuring each piece feels special and tailored to the recipient. Here are some of the ways they’re using MOO print:

• Holiday Cards: “Our Christmas cards are by far the most utilized printed pieces within the company,” says Patrick.
• New Year’s Greetings: Kicking off the year with personalized cards to set a positive tone for the months ahead.
• St. Patrick’s Day: Utilizing this mid-March holiday to reconnect with clients and showcase new spring listings.
• Mother’s Day: Sending thoughtful cards to acknowledge and appreciate their clients who are mothers.
• Home Anniversary Cards: Celebrating the anniversary of clients’ home purchases throughout the year.
• Birthday Cards: Personalizing outreach by remembering clients’ birthdays.

Quality print for lasting impressions

One of the reasons The Group Real Estate chooses MOO for their printing needs is the high-quality, non-throwaway aspect. “We love the paper quality, particularly the soft touch paper. The platform is easy to use as well,” Patrick says. “Providing our brokers with high-quality printed items is a vital part of maintaining the integrity of our brand. MOO makes us look good, and we appreciate that!” This commitment to quality aligns with MOO’s vision of creating memorable marketing materials that recipients will want to keep.

Balancing digital and print marketing

While the real estate industry has a strong digital-first approach, The Group recognizes the importance of offline marketing to complement its online efforts. “Our Business Cards are used outside the company in many ways: for open houses, client meetings, conferences, and more,” says Patrick. This multi-channel approach helps The Group stand out in a competitive market and gives clients something to remember them by.

Bespoke support

The Group Real Estate values the year-round custom support MOO offers. Patrick says, “Matt (our MOO sales rep) and his team have proven invaluable to The Group. They have helped me with several customizable templates for Business Cards, Postcards, Greeting Cards, and more. Matt also provides new ideas for customizable products as they become available. We greatly appreciate the friendly and prompt service we receive on a day-to-day basis.”

Expanding print offerings 

As The Group looks to the future, they are exploring ways to expand their print marketing efforts. “One of our biggest challenges at the moment is keeping a steady flow of fresh ideas for printed pieces that can be used by our clients on a monthly basis. We are looking to broaden what we offer as we head into 2025,” Patrick says. This approach shows The Group’s commitment to innovative marketing and their belief in the lasting value of print, even in the digital age.

Looking for Holiday Print Marketing Support?

MOO can help. Whether you’re looking for custom cards, Branded Merchandise, or innovative Marketing Materials, stay connected with your clients during the holidays and beyond. Fill in this simple form and we’ll be in touch.