This design was inspired by the repetition of Christmas wrapping paper. It’s not supposed to be literal – just a graphic representation of a common holiday tradition. The repetition is interrupted by the impression of an overlapping of the design, the way it might look if you were folding the wrapping paper around a present. I used Christmas trees because it’s an easily recognisable holiday shape, but can still seem geometric and abstract when repeated.
Il desinger freelance Sam Stephens è cresciuto a Manchester e ha studiato presso la Kingston University. Da allora, ha girato diversi studi di design a Londra, lavorando con clienti appartenenti al FTSE 100, fiere artistiche e fondazioni benefiche, ricevendo premi da D&AD, Graphics e Jerwood Foundation.