When you’re a law firm dealing directly with individuals over big corporations, it’s important to show your clients you really care. That’s why we love Patterson Legal Group’s new Business Cards. They’ve cleverly used Printfinity to print a different customer-centric design onto every card, bringing a personal and creative touch into their communications.
Patterson Legal Group is a Kansas-based law firm serving accident victims and their families. As the firm handles sensitive, personal issues, trial lawyer Tyler Patterson is keen to create a warm brand image that’s public-orientated – putting people first.
Meeting a lawyer for the first time can be intimidating, so it’s key for PLG to build trust and rapport quickly with clients. To do this, the firm decided to launch ‘The World Around Us’ campaign and used our Printfinity technology to print a different image of Kansas onto every Business Card. “We chose Kansas because it’s a visual expression of who our firm serves and it makes the statement that our firm is about the people of Kansas” says Tyler. “The Business Cards also send the message that we care about detail in all parts of our business.”
Printfinity has helped set PLG apart from other law firms, giving the brand a point of differentiation that clients really love. “The assortment of Printfinity designs make our cards remarkably different from the drearily dull business cards people have grown accustomed to. Each time the cards are noticed they spark excitement - I never imagined they could have that effect”.
Tyler’s new clients are often surprised by the different designs, which help to break the ice and spark conversation. Their direct link to Kansas (an area clients instantly warm to), not only eases them into the first-meet process, but gets them excited about PLG too. Tyler tells us that people love the designs so much he’s heard some asking to take the whole pack home – “Referrals are an important part of our business, so requests made for our Business Cards are a very good thing” he adds.
Create new kinds of conversations with Printfinity - it’s available on all MOO printed products!