Open your online store

• By Matt Winn, Social Media Manager at Volusion
• 11 Apr 2012

Online selling, or ecommerce as it's more commonly known, has truly hit its stride. It's predicted that US ecommerce sales will hit a whopping $223.9 billion by 2014. The figures speak for themselves – it's time to sell online.

Luckily, getting started is easier than you think – just follow these six simple steps!

1. Decide what products to sell

It's important to work with products that you're passionate about. After all, you'll be working these products several hours a day, so make sure it's something that won't bore you in the future.

2. Pick the best ecommerce solution for you

Depending on your budget and level of expertise, you'll need to decide which type of online sales suit you - do a Google search to find a choice of ideas:

Hosted - Hosted solutions house your website on their servers, as well as provide web-based software to build and power your online store. It's perfect if you don't really want to build your own website!

Licensed - Licensed solutions are out-the-box platforms that you install onto a computer. Unlike hosted solutions, you're required to find your own hosting – so they're good for someone a bit more experienced in back-end "tech stuff."

Open Source - These typically free downloads require you to build your site from scratch. While this is a great choice for full customisation, you’ll need a heavy programming background, or will need to hire someone to build your site.

3. Start building your store

Depending on the type of solution you chose, you'll need to learn its functionality and begin setting up your important pages, such as your product and category pages, homepage and content pages.

Remember your branding and design every step of the way – these are important elements to the success of any ecommerce site. In other words, your site needs to represent your brand all the way – it's that kind of trustworthy familiarity that keeps customers returning.

4. Pick a domain name

Your domain name is the web address where customers find your online store. This is a big business decision, so don't take it lightly. If you can, pick a domain name that's short, simple and describes your business. After that, decide on your extension (.com, .biz, .net) and register it with a domain name registrar.

5. Get paid

We're all in business to make money, right? So decide now how you'll receive payment from your customers. Many first-timers start off with PayPal or Google Checkout, but can also accept credit cards directly on your site. Make sure you research credit card processing options, making sure you're fully clear on all of the rates and fine print.

6. Market your business

Once your website is ready, you're missing just one thing - customers. Whether you leverage email, social media, SEO or other forms of online marketing like blogging, it's critical that you share your store with the masses

Best of luck!

Matt Winn is a Social Media Manager at Volusion, an industry-leading ecommerce software that powers online businesses for over 35,000 clients. You can receive ecommerce news and tips on Twitter @volusion

Written on:

11 Apr 2012

Categories:

Setting up a Business, Marketing, SEO and the Web