Sometimes it takes experiencing a problem firsthand to truly understand how to deliver the perfect solution. It’s that experience that inspired 2 Teachers T-shirts: a screen printing business started by teachers Adam McGraw and Matt Neil.
After years working with student clubs and athletic groups, Adam and Matt were familiar with ordering custom t-shirts and sports apparel. They were also sadly all too familiar with their student’s disappointed faces upon receiving lackluster goods. “We knew that we could do a better job, so over the past five years we’ve been developing an exceptional team and improved company values.”
What are those values, exactly? “Do the right thing. Always.” and “Create lasting relationships with our customers, taking the time to understand their needs. There’s no such thing as a small order.” are just a couple of the main pillars they chose to base 2 Teachers T-shirts on.
2 Teachers T-shirts soon grew into a full-fledged company, and worked with MOO for Business to help sort out their needs on a larger scale. Not only for their Business Cards – with a design that encouraged conversation, as well as a free garment promotion - but also Thank you cards for the holidays and a customer referral program for sharing with friends.
“We wanted to thank our customers for all of their support and belief in what our team is doing,” said Adam. “We went with the traditional Postcards for our holiday cards – it was truly a collaborative effort with our art, sales, and logistics team to create something that would delight our customers and share the joy we have for the season.” - a gesture that supports their desire to create lasting relationships with their clients.
As for the referral program, each customer gets a customized coupon they can handout and if someone gives 2 Teachers T-shirts a try, both parties get a discount on their orders. As a company whose main business comes from word of mouth and truly excellent customer experience, it made the most sense to reward the people who were already doing the sharing.
What’s more? 2 Teachers T-shirts is still growing - Adam and Matt plan on revealing a revamped website in 2014 and are actively working on some children education centered programs to add a community charity element to their work. “We’re very excited about continuing to grow our team and have the opportunity to share in the creative energy that accompanies the amazing work we’re able to do.”
Interested in learning how MOO for Business could work for your growing company? Read up here or drop us a line at UK: 020 8629 1072; US: (401) 680-4937.