Any woman loves the idea that a hairdresser can turn his or her hand to any style. So, I decided to use a faceless model and a range of abstract styles to emphasise the idea that every woman, no matter who they may be, is in search of the perfect cut and these cards say I can do it!
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.