I wanted to create a standard Business Card design that felt inspirational and welcoming – something that works well for an executive or life coach who wants to help their clients reach their goals and aspirations. For me, this meant clouds and a light yet eye-catching white type. I kept the back really minimal to show this person isn’t tied down by an office or desk but is out and about helping their clients.
Emily is a Boston-based designer who earned her BFA in Visual Communication Design at the Hartford Art School. When not working at MOO she's most likely in her tiny home studio, sewing her own dresses, reading lots of non-fiction, and making breakfast for dinner.