Back and Forth Text Business Cards

About this design

How can something that looks so easy be so complex? I used a bold, black-on-white backdrop to create a text that hint at the nimble-fingeredHow can something that looks so easy be so complex? I used a bold, black-on-white backdrop to create a text that hint at the nimble-fingered dexterity DJ's have to employ to match beats and mix tunes seamlessly, with the simple wording a bit tongue in cheek as they clearly make it look as easy as Back and forth.

About the designer

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.

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