I wanted to create something that was very sharp and to the point - like German Type design - not just in the messaging but within the typeface itself. It’s really one for type lovers, because I’ve included really tiny details that only an aficionado would notice, like the slight edge on the rules, to reflect that same angle in the font.
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.