You can treat these cards - from the London design duo Benrik - as a provocative gesture to yourself and others - your mission is to start conversations. It doesn't matter where they lead, so long as you start communicating. Slip these Postcards in with your mailouts, offer them as flyers to friendly-looking potential customers, leave one on the desk of the office newbie, just start talking, and pronto!
Benrik are Ben Carey and Henrik Delehag, creators of the "Diary Will Change Your Life" cult series, and founders of www.thisadwillchangeyourlife.com, a start-up for the creative community to promote their stuff.