Affirmations (f)

Double-sided Business Cards

Freelance personal trainers and fitness instructors need to spur on even the most reluctant of clients – and these Business Cards highlight the reasons it’s worth it. From dropping that crucial dress size to feeling fit and healthy, one of these affirmations in this cute college-sweatshirt script is bound to hit home.

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About this design

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In movies, American college students always seem so active and healthy, with the Letterman's jacket the ultimate symbol of fitness. I was inspired by this, and by the intended end result of the exercise which for women is often something specific, like that special dress!

About the designer

Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.

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