Though it's obviously against the nature of my job, even I have to admit that sometimes no-design is as powerful as any image. Both the layout and the typeface, Helvetica – a modern classic – truly speak to the Modernist principle of 'Less is More'.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.