This design is unapologetically minimal. The simple color gradation creates some surprise on the reverse, while the detail side also features a subtle change of tone too (like light shining on paper) with classically modern typography.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.