I drew inspiration from Victorian illustrations as I think they represent the intricate craftsmanship of tailors and dressmakers. I love the old-time feel of this design – it’s uncluttered but very stylish. It definitely says “I’m a professional’.
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.