Processing Activity

Personal Data

Processing activity / purpose for processing	Type of personal data	Lawful basis
Building and improving the Site, including providing functionality, analysing performance, fixing errors and improving usability/effectiveness	Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data	Our legitimate interests (to maintain and improve our website/platform and user experience; to build and manage our IT security, network and stack)
Carrying out analytics to improve our products/services, marketing, customer relationships and experiences	Contact Data Organisation Data Device/Technical Data Customer Payment Data Usage Data Marketing and Communications Data Supplier Invoicing Data Usage Data	Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc))
Carrying out business development activities, including events	Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data	Our legitimate interests (to manage / secure our premises; to market MOO's brand, products and services to leads and customers to grow engagement and sales)
Carrying out direct marketing by emails, text messages, phone calls and post (including sending our MOOsletter, email alerts and special offers and maintaining our suppression list)	Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data	Consent (in relation to emails, text messages and phone calls), Our legitimate interests (to market MOO's brand, products and services to leads and customers to grow engagement and sales)
Detecting and preventing fraud	Contact Data Organisation Data Customer Payment Data Device/Technical Data Customer Payment Data Account Data Usage Data	Compliance with a legal obligation (laws on the prevention of fraud) In the public interest (preventing fraud) Our legitimate interests (to prevent and investigate potential fraudulent transactions/activity)
Ensuring our website, information and communication systems and premises are secure, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution	Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data	Our legitimate interests (to build and manage our IT security, network and stack)
Entering someone in a competition, promotion or survey	Contact Data Organisation Data	Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc); To market MOO's brand, products and services to leads and customers to grow engagement and sales)
Identifying customers’ preferences, delivering relevant website content/advertisements and recommending products or services that might be of interest to them	Contact Data Organisation Data Account Data Device/Technical Data Usage Data Customer Payment Data Marketing and Communications Data	MOO's legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement; to inform our marketing strategy and grow our business)
Improving and/or personalising a website user’s experience and/or communications	Contact Data Organisation Data Device/Technical Data Account Data Usage Data Customer Payment Data Marketing and Communications Data	Our legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement) Necessary for the performance of a contract to which the data subject is a party
Investigating any complaints or incidents with our products and services	Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Supplier Invoicing Data	Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims)
Managing our business operations, including auditing (which may include sharing with third party auditors)	Contact Data Customer Payment Data Device/Technical Data Account Data	Our legitimate interests (to build and manage our IT security, network and stack; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims; to manage our finance and business operations compliantly and effectively)
Managing our premises	Contact Data Organisation Data Premises Data	Our legitimate interests (to manage / secure our premises)
Managing our relationships with suppliers/vendors	Contact Data Organisation Data Device/Technical Data Supplier Invoicing Data	Our legitimate interests (to negotiate, enter into and administer contracts with our suppliers)
Marketing our products and services through our website and social media channels	Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data	Our legitimate interests (to market MOO's brand, products and services to leads and customers to grow engagement and sales)
Opening and maintaining a customer account	Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data	Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service)
Processing and fulfilling a customer order (including designs)	Contact Data Organisation Data Customer Payment Data Account Data	Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service) Necessary for the performance of a contract to which the data subject is a party
Providing customer service and quality assurance, including to send order updates, receive feedback and provide support on our website and products (by email, telephone or our online chat function)	Contact Data Organisation Data Customer Payment Data Device/Technical Data Account Data Marketing and Communications Data	Necessary for the performance of a contract to which the data subject is a party Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc))
Updating customers, for example if our terms or privacy policy has changed	Contact Data Account Data	Compliance with a legal obligation Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service)

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