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Processing activity / purpose for processing
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Type of personal data
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Lawful basis
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Building and improving the Site, including providing functionality, analysing performance, fixing errors and improving usability/effectiveness
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Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data
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Our legitimate interests (to maintain and improve our website/platform and user experience; to build and manage our IT security, network and stack)
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Carrying out analytics to improve our products/services, marketing, customer relationships and experiences
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Contact Data Organisation Data Device/Technical Data Customer Payment Data Usage Data Marketing and Communications Data Supplier Invoicing Data Usage Data
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Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc))
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Carrying out business development activities, including events
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Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data
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Our legitimate interests (to manage / secure our premises; to market MOO's brand, products and services to leads and customers to grow engagement and sales)
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Carrying out direct marketing by emails, text messages, phone calls and post (including sending our MOOsletter, email alerts and special offers and maintaining our suppression list)
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Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data
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Consent (in relation to emails, text messages and phone calls), Our legitimate interests (to market MOO's brand, products and services to leads and customers to grow engagement and sales)
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Detecting and preventing fraud
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Contact Data Organisation Data Customer Payment Data Device/Technical Data Customer Payment Data Account Data Usage Data
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Compliance with a legal obligation (laws on the prevention of fraud) In the public interest (preventing fraud) Our legitimate interests (to prevent and investigate potential fraudulent transactions/activity)
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Ensuring our website, information and communication systems and premises are secure, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution
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Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data
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Our legitimate interests (to build and manage our IT security, network and stack)
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Entering someone in a competition, promotion or survey
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Contact Data Organisation Data
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Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc); To market MOO's brand, products and services to leads and customers to grow engagement and sales)
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Identifying customers’ preferences, delivering relevant website content/advertisements and recommending products or services that might be of interest to them
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Contact Data Organisation Data Account Data Device/Technical Data Usage Data Customer Payment Data Marketing and Communications Data
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MOO's legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement; to inform our marketing strategy and grow our business)
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Improving and/or personalising a website user’s experience and/or communications
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Contact Data Organisation Data Device/Technical Data Account Data Usage Data Customer Payment Data Marketing and Communications Data
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Our legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement) Necessary for the performance of a contract to which the data subject is a party
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Investigating any complaints or incidents with our products and services
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Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Supplier Invoicing Data
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Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims)
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Managing our business operations, including auditing (which may include sharing with third party auditors)
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Contact Data Customer Payment Data Device/Technical Data Account Data
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Our legitimate interests (to build and manage our IT security, network and stack; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims; to manage our finance and business operations compliantly and effectively)
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Managing our premises
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Contact Data Organisation Data Premises Data
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Our legitimate interests (to manage / secure our premises)
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Managing our relationships with suppliers/vendors
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Contact Data Organisation Data Device/Technical Data Supplier Invoicing Data
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Our legitimate interests (to negotiate, enter into and administer contracts with our suppliers)
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Marketing our products and services through our website and social media channels
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Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data
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Our legitimate interests (to market MOO's brand, products and services to leads and customers to grow engagement and sales)
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Opening and maintaining a customer account
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Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data
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Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service)
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Processing and fulfilling a customer order (including designs)
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Contact Data Organisation Data Customer Payment Data Account Data
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Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service) Necessary for the performance of a contract to which the data subject is a party
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Providing customer service and quality assurance, including to send order updates, receive feedback and provide support on our website and products (by email, telephone or our online chat function)
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Contact Data Organisation Data Customer Payment Data Device/Technical Data Account Data Marketing and Communications Data
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Necessary for the performance of a contract to which the data subject is a party Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc))
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Updating customers, for example if our terms or privacy policy has changed
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Contact Data Account Data
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Compliance with a legal obligation Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service)
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