Advice from the experts

Whether you want to spotlight your brand proposition or stir up some thoughts on your latest recipe ideas, a focus group could be a perfect way to get some opinions. Here’s everything you need to know about running your own.

A well-executed launch event is a highly effective marketing opportunity, a chance to convey your brand message and gauge your audience’s interest. Here’s the need-to-know.

So you’ve finished your exams for the year and are looking at 3 months of unadulterated bliss... Wrong! You’d better be thinking about your resume – we certainly have. Here is our advice for using your sunny breaks productively

How do you differentiate yourselves from the thousands of other smiley-faced graduates eager to wedge themself into that job? There are a few things you should consider. We’ve got your employment ammo right here.

Our Director of Customer Services shares his tips for getting your customer care spot on. Whether you’re a start-up or larger business, a little extra thought can go a long way.

It’s been said that, ‘Networking is more about farming than it is about hunting.’ To be successful, you have to put yourself out there, meet new people, and show that you’re someone they can put their confidence in.

Looking to make new contacts and get your message out there? A live event is a great way of building your brand and it doesn’t have to break the bank. Find out more from Eventbrite.

We all know the saying, but it’s not always who you know that counts. It’s often who you choose to work with that makes the difference.

We tapped our Head of New Business for some top tips on getting your flyers into the hands of the right people (at the right time). As he'll tell you, it's all about simplicity.

Creating great content (and lots of it!) is becoming a vital part of getting people’s attention, so we asked our friends at Percolate to share some of their insight.

When you branch out into being a self-employed consultant,the responsibilities and tasks expected of you begin to blur. While every industry will require something slightly different, several key ideas reoccur, regardless of the type of project, size of company and level of experience.

Appearing as professional as a large firm is hard when you're on your own and trying to keep costs down. Luckily, there are small changes you can make that will have a big impact on the way prospective clients perceive you.