Digging a little deeper

Who are Dig Deep?

DIGDEEP defends access to clean water for the world's poorest, by planning innovative projects that use human rights tools to achieve lasting change. But DIGDEEP doesn't just dig wells. They’re working to change the way people think about water, helping people understand the link between clean water and human dignity to confront problems like pollution, conflict and waste. Plus, their logo is a multi-layered wonder of design and we absolutely love it.

What’s MOO got to do with it?

As all startups know, keeping costs down is paramount – especially when you have integrity! Founder George McGraw says, “We cut a lot of corners to keep costs down, especially since we promise our donors that every penny of their gift will support a water project in the field. So we deal with old computers, laser-printed stationary and some very questionable African budget airlines.” But when it comes to Business Cards…well, they decided to invest! Admits George, “We weren't scoring any points with our flimsy, one-sided card - great conversations were ending a little anti-climactically! So we searched for the most high quality, environmentally responsible, and easy to use printer. And that’s MOO.”

Dig deep – for the last card!

Now, DIGDEEP use Luxe Cards, and the bold colour palette of their logo perfectly complements the thick grain of the paper stock.  “Not only do our new cards fly out of our pockets, they also grab attention, beg a conversation on their weight and craftsmanship, and with Printfinity on the back, they show off our whole color palate at once.” Says George. “They are changing the way we do business.” Glad to help – keep up the good work!

Written on:

06 Nov 2014

Categories:

Business Card Ideas, Creative use of Printfinity, Luxe Ideas