A serene design was needed here, with delicate typography, natural colours and a holistic yet also clean approach. I used an almost scientific layout – to reinforce the idea that there’s a science behind the art of relaxation. For my visual guide I was inspired by classy chocolate wrappers (I know it sounds weird!), and I also got a few ideas from the layouts of some cool Scandinavian magazine covers.
MOO Designs is a collaborative creative effort from the design team at MOO. All our designers have an individual style that we love, but are also brilliant at working as a team towards a single goal. We’ll give them any theme or idea, and they’ll meld their minds together to produce a series of beautiful card designs.