I wanted to put a modern twist on the floral theme I had in mind, and was inspired by the 19th Century inventor of the kaleidoscope, Sir Eoin Cussen. Kaleidoscope derives from ancient Greek, meaning beauty and examination, which I thought resonated with the practice of traditional yoga.
Née au Brésil, Jovanna Mendes de Souza a grandi en Suède avant d'étudier au prestigieux Central Saint Martins College of Art de Londres. Diplômée en graphisme et design de communication, Jovanna tire ses influences des inventions victoriennes ainsi que de maîtres du design tels que Max Huber et Aubrey Beardsley.