Le designer James Victore utilise sa police caractéristique Cooper Black pour déclarer : « Vivez votre vie selon vos conditions ». Bien qu'elles soient spécifiques à un domaine créatif, la plupart des commentaires provocants et amusants peuvent s'appliquer à n'importe quelle carrière. La police en noir et blanc ajoute une touche de punch difficile à ignorer (et qui le voudrait ?).
James Victore is an author, speaker, artist and firestarter who teaches creatives how to illuminate their individual gifts in order to achieve personal greatness. At the helm of his independently run design studio, James continually strives to make work that is sexy, strong and memorable; work that tows the line between the sacred and the profane. In 2010, his work was published in a monograph titled, Victore or, Who Died and Made You Boss? A star faculty member at the School of Visual Arts in NYC for 20 years, James retired from organized education in 2014 and now teaches his own classes and workshops through James Victore Inc. He lives, loves and works in Brooklyn.