I wanted to give talented chefs the chance to show off their best dishes. I chose a warm, contemporary color scheme to represent food’s comforting effect, but also the modern approaches we can take while cooking. The back is confident and to-the-point, with a shade of green that seems to exist in a lot of dishes!
An Englishman in Boston, MOO Middleweight Designer Adam Dudd recently hopped across the pond from MOO HQ in London to help grow MOO's design team in the US. Prior to MOO, Adam spent his time crafting beautiful pieces of communication for the Tate, and his design style is bold, simple and witty. When he's not mouse-in-hand he's most likely trying to decipher baseball statistics or sampling one of Uncle Sam's many craft beers.
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