I chose to use Helvetica Bold for the typeface because of its unapologetic clarity. This simplistic design is bold and powerful and can convey lots of different meanings depending on the business or person using it.
Felix Ackermann is a freelance graphic designer and self-confessed typography geek. He graduated from Central Saint Martins College in BA Graphic Design, after spending his first two undergraduate years at Curtin University of Perth, Australia. Felix has worked for City & Guilds, Queen Rania of Jordan, and is part of Ludopoli's design team. He has a special interest in pushing the boundaries of conventional typography and his work has been featured in Wallpaper magazine, among other arts and design related publications. Felix has spoken at Typography Day, an international typography conference. Felix grew up in Germany and has lived in both Swaziland and Australia. He now resides in London.
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