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This design is based on a fond childhood memory – of being able to lick the spoon (and sometimes bowl) after my mom finished mixing the frosting for a cake. Thanks mom! I’ve tried to capture that mouthwatering memory by cropping in super close on cupcake toppings.
An Englishman in Boston, MOO Middleweight Designer Adam Dudd recently hopped across the pond from MOO HQ in London to help grow MOO's design team in the US. Prior to MOO, Adam spent his time crafting beautiful pieces of communication for the Tate, and his design style is bold, simple and witty. When he's not mouse-in-hand he's most likely trying to decipher baseball statistics or sampling one of Uncle Sam's many craft beers.