How to sell your brand in 30 seconds

You’re at an industry event, drink in hand, when someone asks: “So, what does  your company do?”

You’ve got 30 seconds to grab their attention before they spot another business across the room. When time is limited, you need more than just a conversation—you need a strategy.

That’s where a three-step approach comes in. First, introduce your brand with a clear, compelling message. Then, give them something to explore, like a well-designed piece of print that lets them dive deeper at their own pace. Finally, leave them with something to remember you by—a thoughtful branded item that keeps your business in their daily routine.

Here’s how to sell your brand in 30 seconds. 

Lead with a strong brand pitch  

The way you introduce your brand shapes how people perceive it. A strong brand pitch shouldn’t include listing off your company story or spouting about your services. It’s an opportunity to spark interest, and invite people to learn more.

Here’s how to structure it:

1. Start with a hook

Your first line should grab attention. Instead of simply stating your business name or industry, highlight something unique or intriguing about what you do.

Instead of:
“I work in print.”

Try:
“We make print that people notice and remember.”

2. State what your business actually does

Keep it simple and jargon-free. Focus on the core of your business.

Instead of:
“We offer high-quality, customisable print solutions across multiple touchpoints.”

Try:
“We help brands create standout print and merch that gets them noticed.”

3. Make it about them

Your pitch shouldn’t just be about you—it should show how your business helps the person you’re talking to. What’s in it for them/

Instead of:
“We create custom merch for businesses.”

Try:
“We help businesses like yours stand out with high-quality merch that people actually want to use.”

4. End with an invite

The last thing you want to do is blurt out your brand’s pitch, and then they move on, glassy-eyed, to the next person. Your pitch is a conversation starter, so keep it flowing. Make it easy for them to follow up.

Try: 

• “Here’s my card. If you’re interested, there’s a QR code on the back with a special offer.”
• “Let’s connect on LinkedIn. I share a lot of tips on branding and print.”
• “Take one of our Notebooks. If you like it, we’d love to create something custom for your brand.”

Reinforce your brand with high-impact print 

A strong brand pitch gets the conversation started, but you need more than that to sell your brand. Giving them high-quality print makes it easy for them to learn more, revisit your brand, and follow up when the time is right. Here’s some collateral to help sell your brand.

• Business Cards – With luxury paper stocks, special finishes, and custom shapes, these cards make a statement.

• Brochures – Show off your products, services, or brand story in a stylish, compact format. MOO’s premium paper options and full-colour printing ensure every detail shines.
  
• Postcards  – Connect instantly. MOO’s beautifully printed postcards with scannable QR codes drive traffic to your website, portfolio, or exclusive offers with ease.
  
• Flyers – Whether you’re promoting an event, launching a product, or sharing key information, MOO’s premium flyers ensure your message gets noticed. Available in a range of sizes and finishes.
  
• Stickers – Small but mighty. MOO’s custom stickers add personality to packaging, laptops, notebooks, and more, helping your brand stick in people’s minds—literally.

Leave your brand in their hands

Print gives people a way to learn more about your brand, but Branded Merch is what makes them remember you. A well-crafted introduction, paired with something tangible and useful, can turn a brief introduction into a lasting business relationship. The key is to choose high-quality, well-designed materials that people will actually use, such as:

• a stylish Planner that sits on their desk
• a branded Water Bottle that becomes part of their daily routine
• a custom Notebook that elevates note-taking
• an Insulated Mug that keeps their coffee hot and your brand in sight.

Sell your brand in 30 seconds with MOO

Whether it’s premium print to support your brand pitch or Branded Merch that keeps your business top of mind, we’ve got you covered. Explore how MOO Business Services can power up your selling. To get started, fill out this simple form, and one of our team members will be in touch shortly.