How to write a postcard for your corporate gifts

Nothing beats the charm of a handwritten Postcard – especially when it comes to corporate gifting. Modern Postcards are an excellent and creative way to connect with clients and partners. 

Why choose postcards for corporate gifting?

Postcards offer a personal touch that emails and digital messages lack. They are tangible, memorable, and can be customised to reflect your brand’s personality. Whether you’re thanking clients for their business or wishing them happy holidays, a well-crafted Postcard can leave a lasting impression all year round.

Here’s a guide on how to write a Postcard that will convey your message and strengthen your business relationships.

1. Start with a friendly greeting

Begin your Postcard with a friendly and professional greeting. Address the recipient by name to add a personal touch. For example, “Dear [Client’s Name],”

2. Craft a thoughtful message

The heart of your Postcard is the message. Keep it concise yet meaningful. Express your gratitude, share a holiday wish, or convey a special offer. Make sure the tone aligns with your brand’s voice. 

3. Showcase your brand

Incorporate your brand subtly within the postcard. This could be through your brand colours, logo, or tagline. 

4. Include a CTA

Encourage the recipient to take action, whether it’s visiting your website, redeeming a special offer, or contacting you for more information. Add a QR code to make it easy for the recipient to take action.

5. End on a personal note

End your Postcard with a warm closing and your name or the name of your business. This adds a personal touch and reinforces the connection. For example, “Best wishes, [Your Name/Company Name].”

6. Send it at the right time

Timing is crucial in corporate gifting. Plan to send your postcards well in advance of the holiday season to ensure they arrive on time. This shows thoughtfulness and consideration, and the recipient will enjoy it for longer. 

Designing your postcard 

Now that you know how to write a Postcard, let’s think about its design. In addition to a well-crafted message, a beautifully designed Postcard will enhance your marketing strategy. Use high-quality images and graphics that resonate with the holiday spirit and your brand. If you’re looking for something extra special, our Silver and Gold Foil special finishes add that extra razzle-dazzle.

Consider the occasion and the recipient when choosing your design. A festive theme might be suitable for holiday greetings, while a sleek, professional design might work best for business announcements. Can’t decide which design to go for? Our award-winning Printfinity service lets you print a different design on every Postcard, so you’ll never run out of choice. 

Choose fonts that are easy to read and match the tone of your message. 

Send the perfect Postcard with MOO

Our design team can help you create custom Postcards for all your corporate gifting. Explore our full range of Postcards. Or, simply fill in this form, and one of our team members will be in touch.