​​How print cultivates connection ​

In the age of ‘add to cart’ buttons, mass-produced goods, and next-day deliveries, it’s no wonder people are craving slower, more human experiences. As convenient as e-books, digital vouchers, and subscriptions may be, nothing quite replaces the feeling of holding a physical product in your hands. In fact, 82% of customers said they like to see and feel an item before buying it. 

Here are just some of the ways print cultivates authentic, human connections between your brand and your audience. 

Beautifully tangible 

Consider the difference between receiving a digital business card via email and holding a beautifully designed Business Card. You can feel the paper stock and run your fingers over any of its special finishes, like a debossed design. It’s a tactile experience that engages multiple senses and leaves a lasting impression. Print showcases artistry, creativity, meticulous details and craftsmanship. In a world saturated with digital content, giving someone a print product creates moments of personal connection and adds a layer of authenticity to your brand comms. 

Captures attention

Print has a unique ability to cut through the digital clutter and capture your audience’s attention. When your audience holds your brand messaging in their hands, they’re connecting with it in a more intentional way. 70% of Americans say they are more likely to remember businesses they’ve seen in print compared to online. That’s because print literally does something to our brains. It feels ‘more real’, and people are more likely to remember a story in chronological order. Print gives us that ‘human’ feeling, whereas relying on digital-only can leave us feeling cold and corporate. 

Evokes emotion

90% of decision-making is based on our emotions. And that’s the beauty of print – it harnesses this emotional connection by utilising colours, shapes, fonts, images, and textures to convey different moods and brand messages. Whether it’s the fun vibrance of Stickers or the elegant design of a Notebook, print products trigger emotional responses. By leveraging print in your marketing efforts, you connect with your audience on a more emotional level.

Talking point 

One of the best things about print is the story behind it and the many people involved in its production. Just take our Eco paper, for example. It’s made from 100% consumer waste, and if you look closely, you’ll see small flecks of recycled content through it. It sparks curiosity and arouses intrigue, which doesn’t often happen when scrolling on your phone.

Built to last 

Print has a lasting presence. Unlike fleeting digital ads that vanish from screens in mere seconds, a thoughtfully crafted print piece has the potential to live on in your home or office for weeks, months, or years. When people pin your brand Postcard or Flyer to their office bulletin board or slap a branded Sticker on their laptop – they’re physically interacting with your brand. This builds familiarity and trust, deepening the relationship with your audience. 

Looking to create a connection through your brand print? 

MOO can help. Our design services will bring your print vision to life so your audience can resonate with your brand on a deeper level. Our print products range from Business Cards to Flyers, Postcards to Planners, and are all designed to get your brand into their hands. To get started, fill in this form and someone from the team will be in touch.