TED x MOO: making events unforgettable, one gift at a time

Gifting has become a powerful way to enhance event experiences. When done right, it sparks conversations, builds connections, and creates a sense of belonging.

At TEDNext, a three-day event focused on the future of technology, business, and culture, gifting plays a key role in engaging attendees. For this year, they selected Hardcover Notebooks as part of their gift experience.

We spoke to Katie Christoff, TED’s Manager of Integrated Marketing, about how a well-chosen, thoughtful gift makes events more memorable.

Reflects the event spirit 

With a Berry Red cover and Gold Foil customisation, the Notebooks are sleek, practical, and perfectly aligned with TED’s bold identity.

“We always come to MOO first when we need notebooks.”

“TED’s brand identity for TEDNext is designed to reveal the vibrancy of this new event and the dynamic community it will serve,” says Katie. These Notebooks capture that vibrant energy and are a practical tool for attendees, reflecting the themes of AI, culture, and global challenges explored at the conference.

Inspires growth and empowers ideas

Notebooks are an essential tool for TEDNext, where over 50 talks unfold across three days. “Our community comes together to engage deeply with new ideas, and having a tool to capture those thoughts is essential,” Katie explains.

For TED, the value of gifting is about giving something useful, inspiring, and empowering. “TEDNext is about what’s next for you, inspiring you to drive change in your personal and professional life all the way to the global level,” adds Katie. 

With the fast pace of the event and the depth of discussions, these Notebooks allow attendees to record their thoughts, bring their insights to life, and turn moments of inspiration into actionable ideas that will stay with them long after the event. 

Creates connection

TED’s events are all about building relationships, and thoughtful gifts help make that happen. “The beauty of a TED conference lies in how naturally connections form, often sparked by moments of awe and wonder,” says Katie.  

“TEDsters are kind, generous, and are always blown away by the thoughtful, sustainable, and incredible stories that come by way of in-kind items,” Katie adds. These small but impactful touches help foster spontaneous conversations and meaningful relationships, making attendees feel more connected to the event and one another.

Builds trust and delivers delight  

At TEDNext, thoughtful gifting elevates events to another level. Whether during a coffee break or a workshop, it’s all about creating unexpected and unforgettable moments. “Gifts like our Notebooks create a sense of surprise and delight, and those are the moments attendees remember long after they leave,” Katie shares. It’s the high-quality design and thoughtful customisation that make these gifts stand out, showing TED has considered the entire experience from start to finish.

This attention to quality is why TED continues to choose MOO. “We always come to MOO  first when we need notebooks,” Katie adds. From TEDNext to the Leadership Intensive Program, MOO’s sleek designs and consistent quality help TED enhance the attendee experience, building trust with every event.

Make your event unforgettable with MOO

Want to create lasting connections and memorable moments at your next event?  Whether it’s for conferences, workshops, or leadership programs, MOO has the thoughtful, high-quality products you need to make your event stand out. Explore our Branded Merch and discover how we can support you with our MOO Business Services.