What is eco-friendly printing?

Consumers are becoming more aware of how their choices affect the environment, and businesses need to sit up and take notice. 84% of consumers say sustainability is important when making purchasing decisions, and 57% are willing to change their shopping habits to reduce environmental impact. 

This mindset shift means companies are looking for ways to align their practices with these eco-conscious values. And eco-friendly printing is a key part of that.

What is eco-friendly printing? 

Simply put, eco-friendly printing uses materials, processes, and technologies designed to minimize harm to the planet. This involves using recycled or sustainably sourced paper, energy-efficient production methods, and eco-conscious materials.

Why is it so important for businesses?

Eco-friendly printing matters now more than ever. Traditional printing has a pretty big environmental impact: globally, the paper industry is one of the largest industrial energy users, and in the U.S., it’s responsible for about 12% of the energy used in manufacturing. On top of that, paper and cardboard makeup around 25% of what ends up in U.S. landfills.

Eco-conscious companies are searching for new ways to deliver responsible print without compromising on quality or design. And that’s where MOO’s Eco paper comes in. 

Luke Landers, Head of Sustainability at MOO, says, “Sustainability is a big priority for us. It’s more than just words; we’re taking action to make responsible print a reality. Our Eco paper showcases what’s possible with a concerted effort to reduce print’s carbon footprint. Alongside the great green credentials, it has the premium quality you’ll be proud to associate your brand with.”

What does eco-friendly printing involve?

Eco-friendly printing involves a variety of sustainable choices throughout the entire production process. Here’s a glimpse of a few key ways MOO makes printing more environmentally friendly: 

• Sustainable materials: One of the easiest ways to make printing more eco-friendly is by using recycled or sustainably sourced paper. Recycled paper cuts down on the use of raw materials and saves up to 40% of the energy needed to produce new paper. MOO’s Eco paper range is made from 100% post-consumer waste, making it completely circular.
  
• Eco-friendly inks: Instead of traditional petroleum-based inks, eco-friendly printing uses water-based or soy-based inks, which minimize harmful emissions and are easier to recycle. Our Eco Paper uses water-based inks, which have fewer harmful chemicals and can reduce VOC emissions by up to 95%. This helps improve air quality and makes the printing process safer for both the environment and workers.
  
• Energy-efficient methods: Eco-friendly printing means using less energy wherever possible. Our Eco Paper is produced with wind power, and all the electricity used is matched by renewable energy credits from Green e-certified wind-power projects.
  
• Bulk printing: Printing in larger quantities helps reduce the energy and resources needed for multiple smaller print runs. Fewer setups mean less waste and a smaller carbon footprint. Plus, with less frequent reordering, there’s less packaging and shipping involved, which helps cut down on emissions. Our Eco Paper is also a cost-effective choice for bulk orders of 1,500 or more—perfect for trade shows, conferences, and other large-scale events.

Switch to eco-friendly printing with MOO

We help eco-conscious brands (like yours) reduce their environmental footprint, cut costs, conserve resources, and bring big projects to life sustainably. To get started, fill out this form, and one of our team members will be in touch soon.