How to do promotional print marketing responsibly

It was Egon from the 1984 Ghostbusters film that coined the phrase, “Print is Dead.”

Forty years later and his damning predictions about the future of print couldn’t be more wrong. Print is alive and thriving.

A 2023 marketing budget survey showed that print is very much on the rise as more marketers are allocating their budget to print advertising. 62% of marketing departments reported seeing an increase or consistent use of print materials since 2021. Between January and June 2023, 67,000 brands advertised exclusively in print.

Let’s talk about the power of print, why it’s so important, and what we can do to make printing more responsible. 

Consumers trust promotional print 

Print does something to our brains (literally). Holding something in our hands evokes a strong emotional reaction that is perceived as ‘more real’ by the brain. 82% of consumers say they trust print advertisements the most when it comes to making a purchase decision. And it’s no wonder – we spend more than 7 hours a day staring at a screen, and we’ve developed a weariness to digital marketing. Brands need something real that will cut through the digital clutter and make an impact.  

Socially conscious print

As we enter a new golden age of print, we all need to rethink how we’re doing it. We’re more socially conscious than ever before, but there’s no getting away from the important role print plays in our comms. We need to find more planet-friendly ways of producing promotional print. This is something we’re striving to do at MOO through our sustainability manifesto. It’s also one of the reasons we launched Eco, our most sustainable paper. 

Circular by nature, Eco is made from 100% post-consumer waste using wind power and is fully recyclable, too. When you use Eco, you’re breathing new life into used paper, helping extend its life cycle so it can be used again and again. Plus, it’s an easy way for brands to make more sustainable choices while embracing the power of print.

Premium without the price tag

Print marketing is in demand, but many brands worry about the cost, especially when they compare it to their digital marketing spend. Add in the environmental concern, and it can be tricky for businesses to figure out what to do. Sustainable materials are usually much more expensive and out of reach for many brands. Eco is changing the game when it comes to sustainability and pricing. It’s our most cost-effective option for bringing big promotional print projects to life in a more sustainable way. It helps you do better for the planet and your budget. 

High-quality print is something to shout about

Before you send 10,000 Flyers to print, it’s essential to consider the quality of paper you’re using. There’s nothing more of a turn-off for your customer than cheap, nasty print. Until now, it’s been hard to find a sustainable paper that doesn’t skimp on quality. We’ve made sure that Eco has the same premium standard that you can expect from all of our MOO papers. It’s got a gorgeous, tactile feel that will send the right brand message to your customers. Plus, if you look closely, you’ll see tiny flecks of recycled materials that show the journey it’s been on (which we think makes it extra special). 

Bulk printing is best 

You want to get your message into the hands of as many ideal customers as possible. That’s where bulk printing becomes your best friend – you can reduce your environmental impact while making a BIG impression on your customers. There are many misconceptions about bulk printing; it’s more expensive, produces lots of waste and has longer lead times. In fact, bulk printing is much more efficient than doing lots of smaller print runs: it streamlines the process, reduces operational costs, and lowers transport-related emissions. Whether you’re printing 250 or 25,000 Postcards, setup costs are usually at a fixed rate, so a bulk order makes the cost per item cheaper. 

Ready to power up your promotional print? 

If you’re looking for a sustainable way to create your print projects, then you’ll love Eco. Available as Postcards or Flyers, it comes in four different sizes. Find out more right here, or fill out the form below and a member of our friendly team will be in touch.