How to focus on what really matters
Keep the main thing the main thing.
The start of a new year brings excitement and big plans, but let’s be honest – it’s easy to get overwhelmed. Endless to-do lists, meetings, and distractions can make it hard to focus on what truly matters. The truth is, we can’t do everything, and that’s okay.
Instead of trying to do it all, why not focus on the one thing that will make the biggest difference? Let’s explore how to get the most out of the coming year by keeping the main thing the main thing.
Know your values
Before you dive into goal-setting, take a few minutes to think about what’s important to you. What do you or your team actually care about? What’s going to make the biggest difference to your work? Maybe it’s improving your customer service, launching a new product, or being more sustainable. Whatever it is, make sure it aligns with your core values because goals that come from what truly matters to you are the ones that stick.
Jot down your thoughts in a Notebook. Writing things down has a way of making them clearer. Plus, it feels good to get ideas out of your head and onto paper.
Focus on one thing
Once you know what’s important, set one clear goal that reflects it. When you focus on a single big thing, you give it your full attention, and that’s when the magic happens. You’ll move the needle much faster than trying to juggle everything at once. Once you’ve decided on the one thing you want to do well, break it down into smaller, manageable steps. Tackling each step one at a time makes the process feel achievable, and every time you check off a step, you’ll feel a sense of progress and momentum building toward your ultimate goal.
Don’t just leave your goal tucked away in a notebook—make sure it’s visible. Write it down on the pages of a Notepad and put that reminder in as many places as possible. Stick it on your laptop, pin it to your office board, tape it to your desk. The more you see it, the more motivated and focused you’ll be.
Time-blocking is your secret weapon
Do your days disappear into a blur of meetings and emails, leaving you no closer to your goals? Then, you need to try time-blocking. This simple technique ensures you carve out dedicated time for your most important tasks. Just block off chunks of your calendar for priority work—and treat those blocks as non-negotiable. No multitasking, no distractions, just focused, productive time.
You can also try the Pomodoro Method, where you work in short, intense bursts (usually 25 minutes), followed by a brief break. It helps keep your mind fresh and your productivity high.
Using a custom Planner to structure your week ensures those key time blocks stay protected, helping you stay on track and keep your goals front and center, no matter how busy the day gets.
Let go of perfection
It’s not about getting everything perfect—it’s about making progress. Along the way, you’ll hit bumps in the road, and that’s perfectly fine. Give yourself and your team the space to make mistakes, reflect, and adjust as needed. Progress isn’t always a straight line.
To help overcome your inner perfectionist, try using Stickers. They’re a fun and practical way to track your wins and challenges. Use them to highlight key moments—one for completed tasks or another to mark areas that need extra attention. It turns reflection into a more visual and engaging process.
Regular check-ins keep you on track
Don’t wait until the end of the year to look back and wonder if you’ve hit your goals. Regular check-ins with your team (or even yourself) are key to staying aligned and on course. Set up monthly or quarterly reviews to assess your progress. Are you still connected to your core values? Are you moving forward on your main goal? These sessions allow you to adjust and refine as you go, ensuring you stay on track rather than drifting off course.
It’s also important to celebrate the milestones along the way—both big and small. Recognizing wins no matter the size keeps momentum high and morale strong. For the small victories, why not reward your team with Gift Cards? For the bigger wins, consider something more impactful, like high-quality Drinkware.
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