The ultimate guide to Brochure sizes

Say goodbye to the plasticky, cluttered brochures of the past, crammed with tiny text and outdated designs. Modern Brochures are all about clean aesthetics, effortless readability, and a format that makes people want to pick up and read. 

They’re an opportunity for customers to discover, learn, and be inspired by your brand. 

Whether it’s a sleek service guide, a bold brand statement, or a takeaway that sticks with your audience, the right brochure size makes all the difference. 

Choosing the right standard Brochure sizes

This guide breaks down MOO’s best standard Brochure sizes and folding styles, helping you find the perfect format to make your message land.

Bi-fold Brochure 

All your big ideas in a sleek, easy-to-read format. 

Simple, stylish, and straight to the point. With two large panels, a Bi-fold brochure gives your message room to breathe, perfect for when you want to keep things clean and professional without skimping on impact. 

Size: 8.5″ x 11″ (US Letter size). When unfolded, it folds to 5.5″ x 8.5″

Great for:

• Company brochures – A polished way to introduce your brand and services.
  
• Lookbooks & portfolios – Showcase your best work in a way that feels premium.
  
• Restaurant menus – Keep things crisp and clear for customers dining in.
  
• Event programs – Ideal for concerts, conferences, and event schedules.
  
• Product catalogs – Show off your latest collection with space for big visuals.

Tri-fold Brochure

Make your message stick with simple, digestible sections.

A classic for a reason. The Tri-fold brochure divides your content into three neatly organized panels, making it easy to guide your reader through a journey. It’s compact, structured, and packed with potential.

Size: 8.5″ x 11″ (US Letter size). When unfolded, it folds to 3.67″ x 8.5″

Great for:

• Marketing & sales brochures – Perfect for promotions, services, and product launches.
  
• Tourism & travel guides – Map out destinations, must-sees, and itineraries.
  
• Service menus – Ideal for salons, spas, and professional services.
  
• Instructional guides – Step-by-step how-tos, product instructions, or event guides.
  
• Non-profit & fundraising brochures – Tell your story and inspire action.

Choosing the right paper for Brochure printing

The right paper can make all the difference. From a bold, eye-catching finish to something softer and more refined, MOO’s Brochure printing options help you set the right tone.

Gloss Paper (100lb / 250gsm)

Bright, punchy, and built for impact.

• A glossy finish that makes colors pop.
• Double-sided, full-color print ensures your design stands out from every angle.
• Sturdy and substantial, giving your brochure a premium feel without being too rigid.

Great for:

• Product catalogs with vibrant imagery
• Sales and marketing brochures that need to grab attention
• Event programs or menus where visuals are key

Matte Paper (80lb / 225gsm)

Understated elegance with a smooth, natural feel.

• A soft, silky finish that adds a sophisticated touch to any brochure.
  
• Double-sided, full-color print that keeps text crisp and easy to read.
  
• Less reflective than gloss, making it ideal for detailed information or a more refined look.

Great for:

• Brand storytelling brochures with a minimalist aesthetic.
  
• Service guides and instructional brochures where readability is a priority.
  
• High-end event brochures that look and feel good.

Create a Brochure with MOO

No matter your message, a well-designed Brochure can bring it to life, take a look at these Business and Company Brochure Examples. With high-quality materials, professional printing, and a variety of Brochure sizes to choose from, MOO Brochures are collateral that pack a punch. 

Explore MOO Business Services for custom print solutions for your brand. To get started, fill in this simple form and one of our team members will be in touch shortly.