How we reinvented the ballpoint pen (and created the perfect holiday gift)

We love pens. Let’s just get that out in the open right away. In this age of glowing screens and clacky keyboards, there’s something wonderful about scribbling down your thoughts using a weighty, high-quality pen.

Which is why we created our own. The MOO Twist Pen is beautiful, premium, and it makes the perfect gift. Let’s take a closer look at how we reinvented a classic.

A premium pen. With a twist.

The first thing you’ll notice about the MOO Twist Pen is that it lives up to its name. That unique silhouette, with the twist mechanism at a jaunty (but perfectly judged) angle, isn’t just a talking point. It also makes a seriously satisfying click—so it’s a joy to use all day long—and it’ll stop your pen from rolling away when you put it down.

Heavyweight feel

Ballpoint pens aren’t supposed to feel this good. We spent a long time finding the perfect material for the MOO Twist Pen—in the end, we went with a nice, weighty aluminum. So every time you jot something down, you’ll feel the quality. Doodling has never been more fun.

Customize your gift

Like most of our products, the MOO Twist Pen is fully customizable. You can add a logo or design, and even laser engrave a message along the barrel. So whether you’re adding a little brand promotion to your holiday gift, or just writing a heartfelt message, people will be reminded of you every time they pick up their pen.

A pen that’s for life, not just the holidays

The moment you first pick up a MOO Twist Pen, one thing becomes clear: this isn’t a pen people are going to lose, or throw away when it’s empty. It’s made from long-lasting, recyclable aluminum, and it can be refilled with Schmidt P900M ink cartridges. So it’ll sit on someone’s desk for weeks, months, and years. Not bad for a one-off holiday gift.

Start customizing your MOO Twist Pen today, and discover why our premium, one-of-a-kind ballpoint pen makes the perfect gift this holiday season.