What MOOsters learnt in 2024 

This year has been transformative for MOO, from our brand refresh in March to a newly appointed Head of Sustainability in May. We’ve also established Work 2.0 (more on that later), and we’ve launched new products and a new brand platform in North America.

See what our MOOsters have to say about it all. 

Millie Davies, Associate Creative Director 

With over a decade of experience under her belt, she’s seen (and shaped) MOO’s creative journey from all angles. She works closely with the Creative Director and the creative team to ensure MOO’s visual identity is as bold and inspiring as our products.

“A very enjoyable challenge has been implementing the new brand look and feel across MOO,” Millie reflects. “From developing the key assets including type & colour to creation templates for all our marketing channels. It was a real team effort!”

Millie’s highlight this year has been the launch of new North America, Branded Merch, especially the Notepads and Twist Pens. Next year, she’s looking forward to seeing the development of the new platform, and more teamwork across MOO.

“Collaboration is key! Working with other teams to bring a strategy to life is really exciting but it requires teamwork and clear communication.”

Laura Barbour, Head of Culture and Communications  

Laura is the mastermind behind MOO’s internal communications strategy, ensuring MOOsters feel connected to our goals, values, and each other.

Her biggest challenge? Launching the Work 2.0 manifesto — encouraging hybrid MOOsters to swap their sweatpants for something slightly more office-friendly (at least two days a week). 

“We’ve been on a mission to bring our hybrid MOOsters together, in person, more often. Keeping it human is key to this journey, and the boost to our culture is absolutely priceless.” 

For 2025 her focus is on sustainability. “Next year, the spotlight turns to sustainability. Embedding that mindset and driving action to make sustainable impressions when it comes to our products, our people and for the planet,” she said.

But let’s not forget the “MOO Magic” she’s championing. “One thing I’ve learned this year is to keep imagining it better. Letting your imagination run a bit wild is how great ideas come to life.”

Charity Ibhadon, Vice President of Product 

Charity’s role as Vice President of Product involves overseeing the Digital Product and Design team. Essentially all the customer digital and tech experiences, before, during and after purchasing with MOO. In Charity’s first three months, her biggest challenge has been getting to grips with the huge breadth and depth of work. The new North America Branded Merch and storefront is her highlight of this year. 

“I wasn’t around for the original ideation and planning but seeing the momentum and delight from our September launch to now is fantastic. And our 2025 plans are even more ambitious!” 

Speaking of those plans for next year, hers include spending time on testing and learning, and taking a much-needed break. 

“Work-wise, we are building on what we’ve done this year. Ramping up our experiments. Spending more time with our customers to understand how to best shape experiences for them. Seeing our branded merchandise become even more loved. Personally, some sort of holiday! It’s been a while.” 

With plans to grow her leadership team, Charity is ready to shift her focus to more strategic and long-term thinking. 

“I’m looking forward to moving from planning quarters ahead to years. It’s an exciting evolution, and I can’t wait to see where we can take MOO next.”

Luke Landers, Head of Sustainability  

Luke is the first MOOster to have a role solely dedicated to sustainability. He’s responsible for ensuring we maximise the good and minimise the bad across everything we do. 

Joining MOO in May 2024, Luke brought a wealth of experience in sustainability. His biggest hurdle this year? Managing expectations. “There’s so much hunger and desire to get on with our sustainability journey, I’ve had to balance getting myself established with building on this momentum.”

For Luke, the best thing about 2024 — besides his own arrival, he jokes — has been watching MOO’s product range grow and seeing the behind-the-scenes efforts to make sustainability central to each launch.

Next year, Luke wants to bring sustainability to life with even more MOOsters, and across all corners of the business. “There are lots of ideas about how we can excite, empower and encourage all of our teams across MOO to help make us become a more sustainable business. It’ll really take things up a notch (and should be lots of fun too).” 

Philip Bailey, Head of Art Direction 

Phil has been at MOO for just over six years and he oversees the visual output for the brand and leads the producton side of the creative process.

One of his standout challenges has been our brand refresh. Along with creating designated art direction tiers for categorising imagery. 

“We’ve now got a more confident, modern identity that reflects MOO in its refined era. It’s been a year of transformation — some changes subtle, others obvious, and some still to come.” 

“Clarity is key!” says Phil of what lesson he’ll bring with him into 2025. “Whether that’s deciphering a new brief or giving feedback, too much waffle isn’t good (edible waffles can stay).”

Going forward Phil is excited to see MOO’s expanding product lineup, and the creative opportunities it will bring. “A bigger product ecosystem gives us so much to work within our marketing and storytelling. It’s going to be an exciting year of newness and innovation. I want to continue shaping MOO’s visual identity, strengthening our art direction, and empowering my team to do their best work. It’s all about fostering creativity and pushing boundaries.”

Rachel Rodgers, Head of Design Services 

Rachel has been at MOO for over seven years. Her role as Head of Design Services means she oversees a team of very talented designers. The team delivers design and artwork solutions across MOO’s full product range for Managed Services customers.  

Rachel’s biggest challenge this year? “Setting priorities. Delivering top-notch customer work, collaborating on our brand refresh, and working with tech to launch the new platform — it’s been a busy year!” 

For Rachel, the expansion of Branded Merchandise was a highlight this year, and one thing she’s learnt that she’ll bring with her into 2025 is balancing creativity with data.

“How to make data-driven design decisions. As a creative, numbers and spreadsheets can feel daunting but I’ve learned how important it is to support creative thinking and objectives with analytics.” 

Doreen Berard, Director of Global Customer Service

Doreen is the Director of Global Customer Service. Her focus is on supporting the Customer Service team and enhancing customer experience. Doreen shares insights and feedback across the business to help us improve; whilst ensuring the team has everything they need to deliver exceptional service every day.

“In 2025, I’ll be celebrating my fourteenth year at MOO — time flies when you’re having fun! I started out as the US Customer Service Supervisor, and as MOO grew, so did I. It’s been an amazing journey watching MOO expand and I’ve loved every step as my role evolved right along with it.” 

Doreen’s biggest challenge this year is embracing the hybrid work setup. It’s pushed her to find fresh ways to communicate and build team spirit. Similarly, the launch of new products and a new storefront was a highlight for her. Going forward Doreen highlights the power of adaptability. 

“I’ve learned that staying flexible and embracing change keeps things fresh and rewarding. I’m ready to bring that spirit into the new year as well as continuing to exemplify our MAKEIT values!” 

Want to join the MOO crew? Follow us on LinkedIn and check out our open roles here.