The value of graphic design services 

Graphic design is more than just aesthetics; it’s a powerful form of communication and a way to connect and build trust with your audience so you can stand out in a crowded market.

In a world where attention spans are shrinking, a well-designed visual can convey a message quickly and effectively. Professional graphic design services leave a lasting impression on your audience, whether it’s a logo on a Business Card or your Marketing Materials.

Read on to learn more about the value graphic design services can bring to your brand.

Enhances brand consistency 

Investing in graphic design services ensures brand consistency across all channels and can drive revenue by up to 20%. Studies show that 68% of companies experience a 10-20% revenue boost from consistent branding. A cohesive visual identity makes a brand easily recognisable and memorable. This kind of investment boosts profitability and aligns with long-term business success and market longevity. Brand consistency fosters trust and credibility with customers, which are critical factors for customer loyalty. 

Improves customer perception

Humans are visual creatures, so great design appeals to consumers’ decision-making. One reason brands like Apple thrive is strong, instantly recognisable design. 50% of consumers are likely to buy from a company whose logo they recognise. Professional graphic design services create visually appealing designs that attract and retain customers, generate raving reviews, and enhance the overall perception of your brand.

Drives revenue

Great graphic design isn’t just a ‘nice to have’—it impacts your company’s bottom line. For every dollar spent on UX design, there is a 100x return on investment. These impressive returns on investment demonstrate the real-world financial benefits of high-quality graphic design services. Well-designed packaging, websites, and printed marketing materials (such as Flyers) significantly boost sales by engaging potential customers and encouraging them to take action.

Strengthens credibility 

The quality of your graphic design reflects directly on your brand’s professionalism and credibility. High-quality, polished visuals suggest that your business is trustworthy and reliable. 46% of consumers are willing to pay more for a brand they trust, which is up from 30% in 2021. Amateur or uninspiring design can make even the best products and services seem unprofessional and untrustworthy. 60% of consumers say they avoid brands with unattractive logos, even if they have good reviews. Investing in graphic design services demonstrates a commitment to excellence and helps bring your brand to life for your customers.

Keeps it relevant

The world of design is constantly evolving, with new trends and technologies emerging constantly. Professional graphic design services help your brand stay up-to-date with these changes, ensuring your visuals remain fresh and relevant. Adaptability is crucial for maintaining a modern and competitive brand image. 46% of U.S. consumers have switched brands or retailers recently due to their need for agility in the face of changing market conditions and customer preferences. Whether incorporating the latest design trends or optimising graphics for new digital platforms, graphic design keeps your brand ahead of the curve.

Differentiates from the competition 

In a saturated market, ensuring your brand stands out from competitors is essential. High-quality graphic design can give you that edge. Professional designers understand creating unique visual elements that reflect your brand’s personality and values. Take Coca-Cola, for example—their iconic red and white colours make their products striking on shelves and have helped them dominate the soft drink industry. Similarly, graphic design services can make your brand memorable and appealing, increasing the likelihood that potential customers will choose you over others, time and time again.

Looking for your own graphic designer? We have just the thing.

With a MOO Business Plan, you’ll get bespoke design support tailored to your brand’s unique needs. From creating shiny new Business Cards to custom Branded Merchandise, we’re an extension of your team. 

To find out more, fill in this simple form, and one of our team members will be in touch.