Ten of the best B2B trade shows to attend in 2025 and beyond

Preparing for any trade show is… a lot. With hotels to book, things to print, stalls to sort out and speeches to perfect. So you want all that hard work and investment to be worth it. And in the case of the best B2B trade shows, it will be. Because you know you’ll be coming away with new leads, new insights and fresh motivation. That’s why we’ve put together a list of some of our favourite global events, all worthy of your time. So stock up on the Business Cards for…

Adobe Summit

What’s on the agenda?

If you’re in marketing, you’ll definitely know about this one. The name alone will be enough of a draw for many, and the event is host to some big, big names (Shaquille O’Neal was 2024’s headliner). In Adobe’s own words, it’s a chance to “learn from global innovators across industries, connect with other leaders, and discover the latest in generative AI, personalization at scale, and more”. 

When’s the next one?

March 18–20, 2025, Las Vegas and online

Future Digital Finance

What’s on the agenda?

Future Digital Finance is, as you’d imagine, aimed at those in finance. What makes the event unique is its focus on networking. It’s got a great list of speakers (in 2024 everyone from TikTok to Mastercard was represented) and it’s clear that people are at the heart of everything. There’s even a three course sit down meal for lunch. Definitely one for making new connections.

When’s the next one?

February 2026, location TBD

Experimental Marketing Summit

What’s on the agenda?

Described as “the number one conference for creators of the brand experience,” EMS draws speakers from the worlds of tech, entertainment, food – everywhere. The emphasis here is on learning, particularly about where the industry will be in the coming months. Perfect for anyone who’s looking to get ahead of the curve. 

When’s the next one?

April 14-16, 2025, Las Vegas 

Augmented World Expo

What’s on the agenda?

Of all the B2B trade shows on the list, this is probably the most international. In 2024 AWE takes place over three continents, from California’s Long Beach to Singapore. And for an AR event, it’s got a lot of history behind it, with the first one being held in 2010. It attracts everyone from end-users to solution providers, and covers all things AR, VR, XR, MR and AI. 

When’s the next one?

June 10-12, 2025 in the US; December 8-10, 2025 in the EU; February 2-4, 2026 in Asia.

SaaStr

What’s on the agenda?

The great thing about B2B trade shows in 2024? There really is an event for everyone. Take SaaSt. It’s a three-day event dedicated to Software as a Service (SaaS) companies. One attendee calls it the industry’s “Super Bowl moment,” which sums up why having so many different trade shows matters. They’re places where like-minded people can connect and be part of something. The perfect places to network. 

When’s the next one?

May 13-15, 2025, San Francisco

INBOUND

What’s on the agenda?

INBOUND is the annual event of tech company HubSpot, and the focus here is inbound marketing. Started in 2011, it now draws attendees from over 161 countries, and people at every stage of their career – they even have a “convince your boss” section on their website. And the guest speakers are as big as they come. Yes, we’re talking Obama-big.

When’s the next one?

September 3-5, 2025, San Francisco

Dreamforce

What’s on the agenda?

Hosted by SaaS powerhouse, Salesforce, Dreamforce is their flagship conference that aims to celebrate the best in customer success. Tens of thousands of people flock to the annual event to network, attend workshops, listen to keynote speakers, and see the music headliners. It was P!nk and Imagine Dragons in 2024.

When’s the next one?

October 12-14, 2025, San Francisco and Salesforce+, Salesforce’s streaming service

Forrester B2B Summit

What’s on the agenda?

Targeted at marketing, sales, customer and product leaders, the Forrester B2B Summit North America is all about mastering the mayhem in 2025. Offering up cutting-edge research (Forrester’s specialty), fool-proof frameworks, and the tools you need to take action, Forrester wants their Summit attendees to leave with the confidence to make bold decisions.

When’s the next one?

March 31–April 3, 2025, Phoenix

Gartner Marketing Symposium

What’s on the agenda?

No surprise, the Gartner Marketing Symposium is for marketing leaders focused on strategy, brand, demand generation and more. The theme this year is Rise to Exceed Extraordinary Expectations, which means attendees will learn how to make the most of AI and other emerging tech so they can adapt and ultimately elevate their customers’ experience. And as always, they’ve got some insightful speakers lined up from the Gartner team.

When’s the next one?

June 2-4, 2025, Denver

LeadsCon

What’s on the agenda?

This one’s for the performance marketers exclusively. Put together to help marketers navigate the constantly-shifting performance landscape, thousands of people attend LeadsCon for three days of networking, meetings, exhibits and panels with experts in lead generation.

When’s the next one?

April 7-9, 2025, Las Vegas

In a networking mood? Already booking the next flight to Las Vegas? Don’t forget to bring the Business Cards. Even if you’ve left it last-minute, our next day delivery service has got you covered. If you’re not sure where to start, fill out the form below and our team will be in touch.